More than just a step: Why FMU’s counter staircase will revolutionise your display
- bmiller983
- 5 days ago
- 3 min read
Does this sound familiar? You have top-quality products – from handmade chocolates and fresh baked goods to exclusive delicatessen items – but on a flat counter, the items at the back simply get lost. Customers only see what’s at the front. The solution to this problem is as simple as it is ingenious: the counter step. (SKU: 9903069 )
Today we’re taking a look at a special highlight from the FMU GmbH range: the counter stair made from premium plastic in an elegant matt black finish.
Why vertical display makes all the difference
Goods displayed flat often appear two-dimensional and get lost in the depth of the counter. Counter steps break up this monotony. The stepped arrangement makes full use of the entire display area without obscuring products at the back.
Maximum visibility at every level
The principle behind the staircase display is simple: the stepped arrangement ensures that products in the second, third or fourth rows are immediately visible.
The benefits at a glance:
Full display: The staircase display gives customers a sense of abundance and freshness.
Better orientation: Customers can see the entire range at a glance without having to lean over the counter.
Effective use of space: Make the most of your counter’s depth by building upwards.
Design meets functionality: The look
Not all blacks are the same. The premium version from FMU GmbH features a grained, textured surface. Not only does this look high-quality, it also offers a key practical advantage: no visible fingerprints.
Whilst every touch leaves marks on smooth surfaces, the grained texture of the counter stair always looks clean and hygienic. The elegant matt black also provides the perfect contrast to colourful products. Whether it’s bright red strawberry tarts or golden-yellow rolls – the colours really pop against the dark background and magically draw customers’ eyes.
Strategic merchandising: How to use the shelves effectively
To maximise sales at the counter, we recommend the following placement:
The bottom shelf (entry level): Ideal for promotional items or small impulse buys (“add-ons”).
The middle shelf (focus): This is where your top sellers belong – the products with the highest margin.
The top shelf (premium): Use the height for your "signature products" or particularly bulky baked goods.
Impressive durability
In the hectic day-to-day of retail, equipment has to be able to withstand a lot. The Premium counter stair is made from high-quality, 5 mm thick plastic. It is:
Food-safe: Completely safe for direct contact with your goods.
Scratch-resistant: Thanks to its special surface texture, the step looks as good as new even after months of use.
Durable & stable: An investment that pays off for years to come.
Flexibility for your business
Whether in a butcher’s, a bakery or a modern delicatessen – the counter stair is incredibly versatile. With a range of sizes available (from the compact 4-step version to impressive custom sizes for deep counters), every business can find the right solution.
Conclusion: A must-have for professionals
The Premium Black counter stairs from FMU GmbH is far more than just a shelf. It is a sales tool. It enhances the look of your shop, makes cleaning easier and, at the end of the day, has a decisive impact:
More attention leads to higher turnover.
Do you need a ‘slimmer’ solution for smaller applications? How about the 4-step counter stairs (item no.: 726)?
Also manufactured to our tried-and-tested FMU quality standards but in a smaller size (width 680mm x depth 400mm x height 320mm), it is ideal for use at buffets or in delicatessens.
Have you taken your display to the next level yet?
Would you like to optimise your counter?
Discover our range of product display racks and display solutions directly in our online shop!
Photos: © FMU GmbH
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